GENEVA, SWITZERLAND / RankWire.AI / – On September 14, the World Trade Organization will host its inaugural World Trade and Tech Day at its headquarters in Geneva. This event aims to gather trade officials, technology policymakers, business leaders, and other stakeholders. Under the theme, “AI and Trade: Turning Potential into Progress,” the discussions will center on artificial intelligence and its impact on international commerce. The focus will be on policies that broaden access to AI tools and foster a more inclusive global trading system.
In Geneva, Director-General Ngozi Okonjo-Iweala will kick off the event with opening remarks. A ministerial dialogue scheduled for the day will explore why artificial intelligence has become a key issue in trade policy. The program includes a keynote speech and a panel with representatives from the private sector. Topics will cover digital services, intellectual property rights, technical standards, and the role of developing economies in AI-driven value chains. These sessions aim to link technology policy directly with practical cross-border trade challenges.
Ahead of the gathering, the World Trade Report 2025 will serve as an essential resource. The WTO’s modelling predicts that artificial intelligence could boost global trade by as much as 37% by 2040. It also suggests that the world’s gross domestic product might increase by up to 13%. The extent of these benefits will depend on infrastructure, skills, technology adoption, and policy environments. The report additionally highlights that unequal access might hinder participation by lower-income economies.
Trade policy takes center stage
Throughout the day, multiple sessions will analyze how AI can reduce costs associated with international trade. Attendees will examine tools that assist companies in document processing, compliance management, and supply chain analysis. The agenda also addresses digitally delivered services and intellectual property treatment. Another key discussion will focus on how technical standards can promote compatibility across various markets. These topics reflect the increasing integration of AI in customs procedures, logistics, financial services, and other trade-related areas.
In addition, the event will confront challenges preventing wider AI adoption. Many businesses still face issues such as unreliable connectivity, limited computing power, a shortage of skilled workers, and the high costs of financing. Smaller firms often encounter additional legal and technical hurdles when accessing digital markets. During a June discussion on AI and trade, WTO’s small-business group examined these barriers. The participants reviewed how emerging tools can improve market research, cut costs, and enhance access to trade information.
Emerging AI applications take the stage
The event will feature an exhibition showcasing artificial intelligence solutions for international commerce. A pitching session will highlight tools tailored for companies, public agencies, and trade organizations. These demonstrations will bridge the gap between policy debates and practical applications of the technology. Organizers plan to display how AI can support supply chain analysis, regulatory procedures, and access to market data. The format will enable participants to see real-world systems already contributing to trade functions.
Taking place at the World Trade Organization’s headquarters in Geneva, the September 14 event will combine ministerial discussions, input from businesses, policy analysis, and technology showcases. The agenda will focus on artificial intelligence, reducing trade costs, digital services, and economic inclusion. It will also explore the infrastructure and skills necessary for broader AI adoption. Details on registration and online participation are available on the official event webpage.